Why Social Media Isn’t Working for Local Businesses (And How to Fix It)

Most local businesses are active on social media. They post photos, upload reels, and try to stay consistent—yet sales don’t increase, engagement feels random, and results are unclear.

If this sounds familiar, the problem isn’t social media itself.
The problem is how social media is being used.

In this article, we’ll explain why social media fails for many local businesses and what actually works if your goal is to attract real customers—not just likes.